About The Founder


Jessica Shakir Beauty

 More than just a Beauty Expert, Jessica is an Inner Beauty Expert on a mission to help you FEEL beautiful + to LIVE brave! Just think of her as your Beauty BFF!

Jessica has been working as a Makeup Artist + Hair Stylist in the Fashion + Beauty Industry for over 22 years. She’s had the honor of working with some people you may have heard of: Brooklyn Decker, Karlie Kloss, Kevin Bacon, Jane Lynch, Rachel Hunter, Colbie Caillat, Sylvestor Stallone, Selma Blair, Dean Cain, The Backstreet Boys, Daniel Dae Kim, Grace Park + more. 

As a TV Beauty Expert, Jessica is regularly featured in national TV segments on shows including FABLife on ABC, The Dr. Oz Show, VH1’s Big Morning Buzz Live, and various local Morning News Channels like FOX + KCAL 9. 

With being newly + happily married, Jessica Hoffman Shakir is also excited to write + speak about Bridal Beauty + maintaining a healthy lifestyle that radiates joy + goodness!

Jessica was the Key Makeup Artist on VH1’s The Big Morning Buzz Live, and has worked as a makeup artist on set of The Talk, Wendy Williams, The Gossip Table, Katie, Bethenny, America’s Next Top Model + The Late Late Show with Craig Ferguson, Praise, and Better Together on TBN!

Her work has also been featured in various magazines including Entertainment Weekly, Glamour, Marie Claire + The Hollywood Reporter. 

Her philosophy on beauty is this: “Authentic beauty begins in the soul and works its way outward, therefore, true beauty is something to be unveiled rather than applied.”

Jessica loves helping women look + feel gorgeous, but she’s most passionate about helping women live a life that is truly beautiful.


Los Angeles / New York City / Honolulu


*Entertainment Weekly, Glamour, Marie Claire, The Hollywood Reporter, Rever International, Ocean, Surfing, *Parade, Damsel, Bello Mag, *Cooler, Coast, *OC Health, Riviera, HI Luxury, The Hamptons, Angeleno, *Health and Fitness Journal, VIE Magazine, *Ala Moana, *Honolulu, *Ward, DisFunkshion, ESPN Sports, Jacksonville Luxury Living, Hana Hou, Destination San Diego, Midweek Hawaii, Vie, Time Square Magazine. Bello Magazine, Conscious Magazine. *indicates cover

Brooklyn Decker, Grace Park, Karlie Kloss, Kevin Bacon, Sylvestor Stallone, Colbie Caillat, Morgan James, Carrie Keagan, Tony Goldwyn, Dean Cain, Jane Lynch, Matthew Morrison, Chris Colfer, Marshal Mathers (Eminem), Backstreet Boys, Goo Goo Dolls, Rachel Hunter, Lance Armstrong, Daniel Dae Kim, Yunjin Kim, Naveen Andrews, Michael Emerson, Jorge Garcia, Bryan Adams, Danica McKellar, Omarion, Sanoe Lake, Selma Blair, Sonya Balmores, Eva Simmons, Kasey Kahne, Tracy Hutson, Ivana Bozilovic, Caitlyn Gerard, Bobby Kennedy, Bai Ling, Malia Jones, Miss America Angela Baraquio, Miss USA Shandi Finnessey, Jamie Little, The Script, Margaret Cho, Jason Dundas.

The Steve Harvey Show, FABLife on ABC, America's Next Top Model, VH1's Big Morning Buzz, ABC's RevolUtion,  Dr. Oz, KITV News, KHON2 News, Fox 5, Hawaii News Now, Living Local, The Talk, The Bethenny Show, Hello Ross, Wendy Williams, Katie Couric Show, Vh1 Diva, MTV Music Awards, The Grammys, The Critics Choice Awards, American Country Awards, MTV 12/12/12, The Gossip Table, BET Awards. 

WRITING / SPEAKING Oprah Magazine Online, Refinery 29, Brit + Co, Byrdie, Mane Addicts, Today.com, She Finds, Style Caster, Disfunkshion Magazine, Ala Moana Magazine, MSN.com // Speaking Engagements have included: Revival Women’s OC Conference, The Creative Conference, Ember Retreat Inspirational Session under the Stars, Pure Beauty Project Conferences, Calvary Chapel West Maui Young Women’s Conference, Aglow International Conferences, My Beauty BFF Workshops + Panels, The Refined Collection Podcast, 31:30 Beloved, Models For Christ LA + NYC.